BLOG

Notes on finding
customers.

Short, practical writing about outreach, data and pricing. No growth-hacking theatre.

PRICING 6 min read

Why we do not sell seats

Seat pricing asks you to guess how many people will use a tool before anyone has used it. Here is the alternative we chose.

OUTREACH 6 min read

The reply is the product

Most outreach tools stop caring the moment a message is delivered. Everything that decides whether you get paid happens after that.

OUTREACH 6 min read

What a good first line looks like

Three sentences, one specific observation, no flattery. Examples from campaigns that got answers.

DATA 6 min read

Enrichment is not a data dump

More fields do not make a better list. Fewer, verified, relevant fields do.

PRODUCT 6 min read

A gardener and a software company

Two businesses that look nothing alike run exactly the same growth journey. That is the whole idea behind Quotelyn.

ANALYTICS 6 min read

How much should finding a customer cost?

Working backwards from the value of a job to what you can afford to spend finding one.